Power Present: October 2009

Free Analytics Tools
These tend to be limited in feature set and give themselves sitewide links on your site, or require you to trust giving a major search engine like Google virtually all your marketing data.
Google Analytics - powerful full featured analytics tool. Even allows you to track your ROI by keyword for each AdWords ad position. Google AdWords also has internal split testing and conversion tracking software.
Google Website Optimizer - allows you to A/B split test landing pages and track how well Google AdWords traffic converts.
Microsoft adCenter Analytics - not publicly launched yet, but accepting invite requests.
Piwik - open source web analytics program
Site Meter - starts off as free, but charges for advanced features
Stat Counter - starts off as free, but charges for advanced features and bandwith usage.
Webalizer - default log analyzer on many servers.
Analog - default log analyzer on many servers.
Awstats - another popular default log analyzer on many servers.
Cheap Paid Analytics Tools
Clicky - cheap web based tool similar to Google Analytics. A few less features, but you are not giving all your data to Google either. Also offers a cheap white label analytics package convenient for SEO firms looking to add another revenue stream to their businesses.
Mint - affordable downloadable analytics program that you set up on your own server. Unlike most other paid analytics programs in Mint does not track conversions.
Affordable Business Analytics Tools
ClickTracks - Downloadable software and hosted options. Starting at $99 a month.
Indextools - Starts at $50 a month.
Weblog Expert - Downloadable log analyzer. Starts at $75.
Expensive / Premium Tools
Omniture
WebTrends
Background Information on Web Analytics
If you need more background on analytics try the free 44 minute video by Avinash Kaushik.

Wednesday, October 28, 2009

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